Supporting England’s tourism industry, driving inbound visitor spend, providing expert advice to industry and to Government.
We are the national tourism agency, a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS). The tourism industry has been one of the first and hardest hit sectors by COVID-19. As Britain’s seventh largest export industry, before the pandemic tourism was worth £127 billion to Britain’s economy. , Inbound tourism’s economic contribution was valued at £26.2 billion.
Our role is to drive immediate tourism recovery from the COVID-19 pandemic by building back visitor spend as quickly as possible and supporting the industry.
Through the crisis we have been focusing on five areas:
- Government advisory
- Industry support and communication
- Recovery preparation
- Staff welfare
- Business continuity and compliance
We know that inbound tourism is an extremely competitive global industry and we are going to need to be out there competing for visitors and ready to sell Britain. There is a need to boost consumer confidence both domestically and internationally and to support our industry, ready to welcome back visitors as soon as the time is right.